What is CRM Recruiting?

a woman wearing a light blue tank top stacks wooden cubes with the letters C R M on them.

CRM, also known as Candidate Relationship Management is a form of recruitment used by companies to maximise the strength of their relationship with applicants, and create a long-term recruitment solution.

CRM recruitment is mainly utilised in the cloud, and collects candidate data to keep passive applicants engaging with your company, and therefore more likely to apply for roles in the future.  

With some reports predicting the industry to grow to a worth of around $83.1 billion by 2027 from a current worth of around $56 billion, CRM is currently one of the fastest growing industries in recruitment.

Here we address the reasons why CRM for recruiting could be the best option for your business, and what it can be used for.

CRM Helps You Automate Your Recruitment Process By Gathering Data

CRM gathers personalised qualitative data from candidates through relationship-building, which constructs a picture of applicant behaviour and can lead to a more successful recruitment drive in the future by anticipating which candidates will create the most suitable workforce. 

A large part of the Candidate Relationship Management relies on communication with applicants, and most of this can be automated through the system, meaning that much of the time usually spent on administrative tasks can be allocated elsewhere.

You can use tools like surveys, questionnaires and feedback forms to gather qualitative data that is focused on candidate behaviour, preferences, and attitudes.

Tailor the Candidate’s Experience With Personalized Communication Methods

Candidate experience during the recruitment process is hugely important for creating a talent pool and retaining candidates for later recruitment. 

This can help to boost word of mouth appeal for your company; the better experience a candidate has in the hiring process, the more likely they are to stir interest in other talented professionals to join you. 

A study by LinkedIn shows that 70% of the global workforce is constructed from passive talent, and 87% of passive and active talent are open to new opportunities, meaning that keeping your company’s name in the forefront of a passive candidate’s mind may encourage them to apply for a role that fits with their ambitions.

CRM software acts as a way to engage the applicant and nurture their talent, and tools like chatbots can create a relaxed and informal communication experience during the process.

By using scheduled communication with Oleeo, you can nurture a strong relationship with candidates, making them more likely to return to the company again for other opportunities.

Overall, using CRM recruitment software like Oleeo is a fantastic tool for building a candidate-focused recruitment drive that will benefit your company in the long term by enabling you to build an outstanding talent pool through investing in applicants and maintaining a relationship with them.

Do you want to learn more about how CRM can benefit your business? Contact us today for more information.

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