Candidate Relationship Management (CRM)

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What is Candidate Relationship Management?

Candidate relationship management focuses on creating a good talent pool. When recruiting qualified and talented candidates is necessary, it is crucial for organizations to develop long-lasting relationships with potential new hires, even if they didn’t quite make the fit the first time around. It includes current, past, and future candidates. In essence, CRM is keeping good and healthy relationships with all candidates.

Candidate experience is the primary goal when it comes to CRM. It starts with engaging candidates throughout the entire recruitment process and then following up afterward. Having an excellent career site, keeping up communications, and having a streamlined process are all crucial.

To create a positive candidate experience, employers must focus on the entire recruitment process, including the initial attraction, communications with candidates, interviewing, and following up.

In particular, employers should focus on candidates who make it to the interviewing stage, as they might fit an alternative position. By nurturing positive relationships through this entire process, organizations build a strong employer brand.

Not every talented candidate will get the first role they apply for, but that doesn’t mean they can’t work at an organization in the future. When employers keep an excellent candidate relationship management program, they ensure that all candidates, both new and old, are eager to work for the company. Having a constant pool of talent ensures excellent employees as well as time and money saved on the recruitment process.

For Your Reference – Related Terms

Talent pool, talent acquisition, recruitment process