Attract More Diverse Talent to Your NHS Trust

As one of the largest employers in the UK, the NHS is always on the lookout for new talent. They’ve added positions in the past year, but vacancy rates have also risen. If you’re working on NHS recruitment, you may be wondering how to attract diverse talent to fill these vacancies and continue offering healthcare to UK residents and visitors. Here are some ways in which you can use automation to boost your diversity hiring practices. 

Develop an employer brand that showcases your diversity

The first thing to do when it comes to attracting more diverse talent to your NHS trust, is to make sure your employer brand is driven towards improving diversity and inclusion. Talk to your employer branding, HR and marketing team to ensure everyone is aligned on the strategy and the diversity of your trust is highlighted across your social channels, job descriptions and website so that candidates, researching positions, will get a feel for what you are trying to achieve.

Write job descriptions based on needs not wants

Think about the requirements for the role you’re hiring for. Are they absolutely imperative to the role or has it tuned into a wish list? 

E.g. when hiring nurses you will need for them to be qualified, but do you need them to have worked in a similar position for X number of years? Likely not. 

More often than not, a job description won’t accurately reflect the day-today requirements of the role. Take time to speak to your staff to ensure your job descriptions are an accurate reflection of what is required, and you’ll find this will reduce turnover later down the line too.

Make your vacancy descriptions more inclusive 

To attract a diverse workforce, you need to consider DEI at every level of the recruitment and hiring process. In the recruitment stage, audit your job descriptions to remove potentially biased language. Research different job boards and events you can host to appeal to a broader range of candidates. 

Use a tool to evaluate and optimize your job descriptions, removing language that is overly masculine or feminine and replacing it with gender-neutral terminology. Look for other terms that may exclude people in typically marginalized groups. For example, there is research that shows that using words like ‘strong’ ‘champion’ and ‘manpower’ are associated with social dominance and can dissuade men from applying for your role. By contrast, feminine words like ‘interpersonal’ ‘supportive’ ‘committed’ are associated with ‘social co-operation’ and tend to appeal to all genders. 

During the process, track your DEI efforts and data to refine the process further in the future. A commitment to diversity is important to 76% of applicants, including those applying for positions in the NHS. 

Blind screen candidates to remove bias

Research shows that if a recruiter sees the name “Mohammed” on a job application, it reduces that candidate’s chances of being invited to interview. Some recruitment software can remove all identifiable characteristics from a resume or application, such as name, age, gender, nationality, and more. This enables recruiters to focus on screening individuals solely based on skills and experience. 

Use AI to sift through applications

Unsconscious bias can be a difficult challenge to combat. As it’s unconscious, the person won’t know they’re being biased. Training your team on how to try and not only pinpoint when they may be biased is a great place to start, but what if we told you that you could quickly, and easily, remove bias completely?

Leveraging AI to rank applicants based on their skills will not only save you time by removing the need to individually assess each application; it will also ensure candidates who are the best match to your role, based on their skillset, are flagged for interview. 

And it also eliminates the halo effect. The ‘halo effect’ describes the way people perceive others in a positive light, based on their first impression or interaction.

E.g. if a candidate were to answer the first of five questions very well, the recruitment manager will be biased towards thinking the entire application is great based on their first answer and will paint them in a favourable light.

Remove Bias at the Interview Stage

Once you’ve identified a diverse range of quality candidates, you need to interview them to move them through the next stage of your pipeline. Interviewing also comes with DEI blocks, including unconscious biases. 

You can take the following steps to alleviate them: 

  • Have a diverse interview panel 
  • Assess interviewees based on their skills and essential criteria
  • Structure each interview the same way and ask the same questions

Create a diversity-focused candidate experience, starting with your career site. 

If you want to attract and hire underrepresented candidates, your career site should reflect that. A good recruitment marketing platform will allow you to publish targeted sub-pages, also known as microsites, on your main career page. These microsites can be used to showcase your commitment to a diverse workforce and provide compelling, relevant content to a wide range of candidates. For example, you can highlight various affinity groups within your company, including those focused on ethnic, gender, and social initiatives.  

Utilize talent pools

It’s likely throughout your NHS recruitment process and hundreds to thousands of hires, that you will engage with lots of great, diverse candidates that perhaps didn’t get the role they applied for. Build a database of these candidates so that you can target them with other new opportunities. If you use a great Recruitment CRM, you should be able to easily and effectively target different demographic groups from within that talent pool, ensuring that you have a great range of diverse candidates for any specific role. 

Carry DE&I Efforts Into Hiring

You can use DE&I efforts in recruiting and interviewing, but they mean nothing if the hiring managers don’t share this commitment. To take a more inclusive approach to hiring, use data to make your decisions. Don’t base a job offer on a gut feeling. Instead, evaluate each candidate’s application and interviews based on solid data. Conduct fair reference checks on every finalist.

Keep Assessing Your DEI Efforts Post-Hire

With a constant increase in new vacancies and high turnover rates in the NHS, your hiring efforts are always ongoing. Analyse your recruiting and hiring efforts on a regular basis. Create reports to set your diversity recruiting goals so you can ensure you’re on track. You can’t improve what you’re not measuring. Tracking and reporting your diversity, equity and inclusion efforts will help you improve the process for each successive vacancy. 

If you’re unsure of what your goals should be, take a look at Oleeo’s diversity recruiting platforms.

Using multiple tools to recruit and engage candidates, automating your application process, and making a commitment to DE&I will help you to continuously improve your NHS recruitment strategy and find the right employees to keep up with ongoing and increasing demands. 

See how Oleeo can help you recruit more diverse talent into your NHS trust

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